The DDL program allows participants to build a highly effective, integrated operational leadership that enables close sensing of customer demand and fast adaptation of internal processes. It will strengthen skills in Sales and Operations Planning, Supply Chain planning and execution, finance, measurements, and control. Companies will be able to build a solid base for operational leadership in their market, thus improving its competitive position.


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About the Demand Driven Leader (DDL) Program

The Demand Driven Leader (DDL) program equips senior and mid-level operations and supply chain managers with the ability to design, implement and sustain a Demand Driven Operating Model including parameter settings through Demand Driven S&OP (DDS&OP).  Designed by the leading authorities on Demand Driven methods at the Demand Driven Institute, the Demand Driven Leader program is comprised of 7 modules of in-depth Demand Driven education. The DDL Program is THE official preparatory course for the ISCEA’s Certified Demand Driven Leader (CDDL) Certification test.

All our DDL courses are taught by Christoph Lenhartz, Master Instructor of the Demand Driven Institue!



Upon completion, participations will be able to:

  • Understand why planning as it is done today just doesn't work and how to fix it without reengineering the entire company.
  • How to deal with an unpredictable market where demand is dynamic and creating a planning and execution environment that manufacturing can successfully follow while lowering your internal costs.
  • Be able to align sales and operations through a demand driven sales and operations planning so that no sales opportunities are lost while working capital, space and capacity requirements are minimized;
  • Use smart metrics and financial decision making that guide strategic and tactic planning and execution towards support the flow of relevant materials and information thus improving the competitive position of your company;
  • Be able to identify and deal with “sacred cows” that inhibit system flow and profit potential – these are often the real limitations to flow in most systems


The Demand Driven Operating Model

A Demand Driven Operating Model is a supply order generation, operational scheduling and execution model utilizing actual demand in combination with strategic decoupling and control points and stock, time and capacity buffers in order to create a predictable and agile system that promotes and protects the flow of relevant information and materials within the tactical relevant operational range (hourly, daily and weekly). A Demand Driven Operating Model’s key parameters are set through the Demand Driven Sales and Operations Planning process to meet the stated business and market objectives while minimizing working capital and expedite related expenses.
The program is two days and spans Planning, Operations, Distribution and Finance.


DDL Program Overview

The DDL Program is comprised of 7 modules delivered over 2 days.

The program is taught in English (other languages are available on request) by Christoph Lenhartz, DDI Master Instructor (unless otherwise indicated).

Training modules (2 days):

  • Module 1: The need for change
    • The Rise of Complexity
    • The Importance of Flow
    • Variability and its impact on flow
    • Change your thinking to embrace flow across the organization
  • Module 2: An Overview of Designing and Operating for Flow
  • Module 3: Demand Driven Material Requirements Planning
    • Strategic inventory positioning and buffering
    • Demand driven planning and collaborative execution
    • Capacity planning
    • What to expect from a good buffer
    • MRP, Lean and DDMRP
    • Implications for Distribution Networks
  • Module 4: Demand Driven Scheduling and Shop Floor Execution
    • Control points and critical operation steps
    • Time and capacity buffers
  • Module 5: Tactical Smart Metrics for Operations
  • Module 6: Demand Driven Sales and Operations Planning
  • Module 7: Demand Driven Strategic Control, Measurement and Adaptation


Certify your knowledge and become a Certified Demand Driven Leader

The DDL program is the official preparation course for ISCEA’s CDDL exam. Upon successful completion of that exam participants receive a CDDL certificate and may place "CDDL" in their professional title. The 125 question exam is completed online through ISCEA's iProctor system after course completion. You can schedule a testing session that meets your personal schedule. Please contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it.or visit www.iscea.net for more information on the certification process.


Who should attend?

This program will enable today’s leaders and key personnel in organizations with supply chain or customer-oriented activities to improve the cooperation between management team members. Sales, finance and operational functions need to closely work together to create an integrated, aligned and synergistic systems so that material, information, and money can flow without any inhibition.

  • Managers for production, supply chain, logistics, operations
  • Managers and key personnel from finance, sales, human resources, marketing
  • DDMRP implementers
  • members of the sales and operations planning or integrated business forecasting teams
  • SCM consultants

Taking full advantage of the DDMRP methodology throughout the organization requires full support from management including finance and sales. Therefore we highly recommend that senior managers attend this training or one of our other Demand Driven training options. Experience (since 2012) shows that early management involvement is a key driver for successful implementations of  DDMRP.


Upcoming DDL seminars

Demand Driven Leader Program - Open Courses

DDL in Nordics (language English): new dates and locations coming soon, let uns know if you request a specific date!

DDMRP in Sweden: Discover DDMRP and the Demand Driven Adaptive Enterprise at the Plan Conference in Göteborg, April 25-26, 2017. Contact us for more details.


Download an overview on the Demand Driven Leader Program

Please register or send your questions by email to: This email address is being protected from spambots. You need JavaScript enabled to view it.


Demand Driven Leader Program - For Your Team

This workshop can come to your company! To inquire about how to schedule this workshop on site please email: This email address is being protected from spambots. You need JavaScript enabled to view it.



More Information

Visit the Demand Driven Institute website to learn more about DDMRP: demanddriveninstitute.com

Visit our web page on DDMRP for additional information.

Download an overview on the Demand Driven Leader Program



Our Affiliation

DDI Affiliate

Catena Strategies is an affiliate of the Demand Driven Institute 

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