The books and recommended articles on this page provide additional information on the Demand Driven methodologies, from Demand Driven MRP to Flow-based Metrics and the Demand Driven Adaptive Enterprise


Demand Driven Books


Demand Driven Material Requirements Planning (Ptak and Smith, Industrial Press, 2016)

In the 1950s, a planning method was conceived called Material Requirements Planning (MRP). MRP changed the world of manufacturing forever. But times have changed customer tolerance times are much shorter, product variety and complexity has increased, and supply chains have spread around the world. MRP is dramatically failing in this New Normal. Demand Driven Material Requirements Planning (DDMRP) is a practical, proven, and emerging method for supply chain planning and execution that effectively brings the 1950s concept into the modern era. The foundation of DDMRP is based upon the connection between the creation, protection, and acceleration of the flow of relevant materials and information to drive returns on asset performance.

Using an innovative multi-echelon Position, Protect, and Pull methodology, DDMRP helps plan and manage inventories and materials in today s more complex supply scenarios, with attention being paid to ownership, the market, engineering, sales, and the supply base. This method enables a company to decouple forecast error from supply order generation and build in line to actual market requirements, and promotes better and quicker decisions and actions at the planning and execution level. DDMRP is already in use by MAJOR Global 1000 companies. Demand Driven Material Requirements Planning is the definitive work on DDMRP, and will be required as courseware for all those taking the Demand Driven Planner (CDDP) Program.

Thisbook will soon be also availabe in German and French.

Book MissingLinks

The Missing Links – A Demand Driven Supply Chain Detective Novel (Mondon, Industrial Press, 2016)

This utterly unique how-to supply chain management work is written as mystery to help engage readers. It fills the need for an accessible work on supply chain management skills that helps strengthen, improve, and adapt the management of industries to meet the swiftly changing needs of a global market.

The Missing Links follows a small furniture company whose owner has died under suspicious circumstances, leaving his musician daughter in charge. The business newcomer encounters a multitude of problems–high work-in-progress inventory, unsafe working conditions, conflicts between two in-house factions, longstanding customers beginning to withdraw their business, and increased competition. Can the factory ever be profitable again?

The work follows the journey of the company to utilize industry standards, including total quality, lean, total productive maintenance, flow management, as well as the newest demand driven methodologies that are changing modern supply chain management. “Clues” dispersed throughout the manuscript point readers in the direction of an affiliated website where they will find 33 appendices of charts, forms, and additional improvement information that can be customized, regardless of size of the company, or industry.

Book DDPerformanceSmartMetrics

 Demand Driven Performance Using Smart Metrics (Smith and Smith, McGraw-Hill, 2013)

 What if the objective of minimizing unit product cost that is hard coded into all reporting and measurement systems is simply "bad math" that drives decisions and actions that destroy ROI?

 In today's volatile, globally competitive environment, new decision-making tools are required to monitor, measure, and improve total organizational performance. Adherence to "old" operational rules, tools, and behaviors is killing competitiveness in most enterprises. A fundamental shift is required. Cowritten by internationally recognized experts in the field, Demand Driven Performance explains why current measurement forms must be replaced. The authors present a demand driven blueprint and the smart metrics to maximize flow and ROI.  This book is the official text book of the Demand Driven Leader (DDL) Program.

 Book Orlicky

Orlicky’s Material Requirements Planning 3/E (Ptak and Smith, McGraw-Hill, 2011)

The book that started it all. The third edition of Orlicky's Materials Requirements Planning is the ultimate planning and execution resource. The book explains the history of MRP, what it is today and what it must become to help enable the agile supply chains that today's complex and demanding world requires. The authoring team of Carol Ptak and Chad Smith have taken their wealth of collective experiences and provided the blueprint for the transformation of integrated planning and execution called Demand Driven MRP (DDMRP).


Recommended Articles

These articles highlight some of the issues discussed in the Demand Driven literature and/or provide additional insight.



Martin Reeves, Simon Levin and Daichi Ueda: The Biology of Corporate Survival

This article appeared in the January-February 2016 issue of the Harvard Business Review Magazine. This article does an excellent job of explaining the rise in business failure rates and the emerging science of complex adaptive systems as it applies to companies.

Debra Smith and Chad Smith: What's Wrong With Supply Chain Metrics?

The first article in a series of three appearing in the Institute of Management Accountants' Strategic Finance Magazine October 2013 edition. This article deals with the problematic assumptions behind rules that hurt most companies in today's more volatile and complex environments.


Debra Smith and Chad Smith: Becoming Demand Driven

The second article in the three part series appearing in the Institute of Management Accountants' Strategic Finance Magazine November 2013 edition. It deals with the introduction of the Demand Driven Operating Model.


Debra Smith and Chad Smith: Staying Demand Driven

The third and final article in the three part series appearing in the Institute of Management Accountants' Strategic Finance Magazine December 2013 edition. The article deals with the introduction of Smart Metrics to ensure the ability to sustain and improvement the Demand Driven Operating Model.

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